Order Your New 2023 Ford F-150

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America's best-selling pickup truck just got an upgrade. The 2023 Ford F-150 is ready to help you charge towards glory. This powerful and versatile pickup truck delivers excellence in every mile. With various powertrain options, outstanding towing capacity, innovative technology, and luxurious comfort, the 2023 F-150 is your ticket for a better driving experience.

Elevate every moment, from work to play, with the new F-150. To learn more about this iconic pickup or to begin your custom order, contacting Humboldt Ford today.

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What's New in the 2023 Ford F-150?

It's difficult to improve something outstanding, but we achieved it in the 2023 F-150. With outstanding trim, power, and design upgrades, your next journey will reach perfection.

F-150® Heritage Edition

- Retro-themed two-color/three panel paint scheme
- Unique interior and seating designs
- Embossed Heritage Edition logo on center console
- Animated "75 Years" logo on startup display screen
- Available in XLT models only

Preproduction model shown. Available Fall 2022.

F-150® Rattler

- 18" Dark-Painted Wheels with rugged all-terrain LT tires
- Blacked-out grille and bumpers
- Fender vent with Rattler badge
- Unique Rattler box decal
- Dual exhaust
- Sport-tuned suspension
- Rattler signature bronze color interior trim and seat stitching

Preproduction model shown. Available Fall 2022.

F-150® Raptor R

- 5.2-liter Supercharged V8
- 700 horsepower/640 lb.-ft torque
- 37" All-Terrain tires with forged bead-lock-capable wheels
- Raptor® R badging with Code Orange accents
- Black RECARO front seats with leather insert seating surfaces
- Unique interior w/Code Orange Raptor® R badging and carbon fibre appliques

Preproduction model shown. Available Late 2022.

2023 Ford F-150 Rattler

Get more out of your next journey. Challenge the trails and come out on top in the 2023 Ford F-150 Rattler. This pickup truck is built for those desiring to take things off-road.

Preproduction model shown. Available fall 2022.

2023 Ford F-150 Heritage Edition

If you enjoy a great throwback, the 2023 Ford F-150 Heritage Edition is the pickup truck for you. This awesome series celebrates 75 years of the F-150's dominance with a classic two-toned style you'll love.

Preproduction model shown. Available fall 2022.

2023 Ford F-150 Raptor R

The new 2023 Ford F-150 Raptor R introduces a monstrous Supercharged V8. This robust powertrain pumps out 700 horsepower and 640 pound-feet of torque for a more thrilling adventure.

Preproduction model shown. Available late 2022.

We Were Born Ready

Excuses aren't our cup of tea. If you want to get the job done, no ifs, ands or buts about it, we've got you with outstanding pull and payload.


You can tow just about anything with the Ford F-150®. A whopping 14,000 lbs. of available towing capacity* puts it ahead of the class.


Our high-strength, military-grade, aluminum-alloy body and bed pay off in an available payload* rating of 3,325 lbs. in select F-150® models powered by the legendary available Ford 5.0L V8.
*Max towing on F-150® XL SuperCab 8' box and SuperCrew® 4x2 with available 3.5L EcoBoost® and Max Trailer Tow Pkg. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers.
**Max payload on F-150® XL Regular Cab, 8' box, 4x2 with available 5.0L V8 engine and Max Trailer Tow and Heavy-Duty Payload Pkgs. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max payload varies and is based on cargo and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle. Payload and towing are independent attributes and may not be achieved simultaneously.

Towing Made Simple

Over the years we've put a lot of thought in how to improve towing other than enhancing its capacity - which we have. But also how you back up, hook up and maneuver your F-150 while towing a trailer, camper or boat. We've done it by developing and refining our engineering to create groundbreaking technology. And we'll continue to make advancements to meet all of your towing needs.

Reserve Your 2023 Ford F-150

Begin your journey today. Contact Humboldt Ford, and our dedicated and knowledgeable sales team will help you reserve the 2023 Ford F-150 you desire. A better journey is yours to own.

We Look Forward To Serving You

More of the Things You Love

The 2023 Ford F-150 offers various powertrain options, giving you total control over building the right pickup truck for the job. Our innovative infotainment system and Pro Power Onboard prove this pickup truck series has what it takes to push past the boundaries of excitement.

Built to Impress

We can't say it enough: our Ford engineers are pretty sharp. They've packed the F-150 series with so much cool, innovative technology - techy stuff like backing up a trailer with the turn of a knob and measuring payload weight in the bed of the truck. Makes you wonder what great idea they'll come up with next.

How can we help?

  1. Humboldt Ford

    3305 Potato Rd
    Winnemucca, NV 89445

    • Sales: (775) 621-5006
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Get in Touch

  • Contact our Sales Department at: (775) 621-5006
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